Low enrollment changes student recruitment strategies

 

As the number of new students enrolled continues to decrease, the Office of Admissions is looking toward new strategies to recruit new students.

According to official numbers for 2013-2014 released on September 9, there are 390 new students enrolled. According to the fall 2012 fact book, new student enrollment has been decreasing since 2009, and enrollment this year is down from the 461 new students that enrolled for the 2012-2013 school year.

As the number of new students enrolled continues to decrease, the Office of Admissions is looking toward new strategies to recruit new students. (Photo by Autumn Berry)

The decreased enrollment for this year was anticipated, leading to the closures of Barclay Hall and the third floors of Woolman Hall and Whittier Hall, and the consolidation of some positions.

The Office of Admissions is now working on new ways to recruit more students.

Admissions plans to reach more local high school students by interacting with church youth groups.

“Right now we have about 15 opportunities to go out and to get in front of youth groups with worship, and a message, and an opportunity to talk to youth in that way,” said Chris Abrams, Interim Vice President for Enrollment Management and University Marketing.

Abrams also hopes to reach high school students through FCA.

“We’ve made a partnership with Fellowship of Christian Athletes, and the person in charge of Fellowship of Christian Athletes for Stark County, Summit County, and Wayne county is now housed at Malone University,” Abrams said. “That person has a space in Osborne Hall, and we’re hoping that’s a real good partnership for them because we have some resources that could help out Fellowship of Christian Athletes, but also a good resource for us to connect with more high school students in those three counties.”

The Office of Admissions plans to expand the areas in which they are recruiting students. They will try to recruit more students from southern Ohio, Kentucky, Virginia, Washington D.C., and Canada.

In an effort to recruit new transfer students as well as new freshmen, admissions now has a space at Stark State College that they will use for recruitment.

 Kaylee Riley is the news editor for The Aviso AVW.

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